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SportsHero’s (ASX:SHO) OlahBola app reaches 3.6M users

Technology
ASX:SHO      MCAP $2.471M
25 March 2021 16:00 (AEST)
SportsHero (ASX:SHO) - CEO, Tom Lapping (left) & Company Cricket Ambassador, Ian Chappell (right)

Source: The Straits Times

SportsHero (SHO) has clocked over 3.6 million users on its Indonesian football app, OlahBola.

This represents a significant milestone for the app, which was launched on July 7, 2020.

The app is designed for Indonesian football fans who follow leagues such as Spains’s La Liga and the English Premier League.

SportsHero and ICON Esports plan to host the first OlahBola eSports series in April. Under the partnership, the parties will jointly operate a series of eSports tournaments in Indonesia to grow the OlahBola user-base.

“OlahBola’s rapid user growth rate continues to significantly exceed our expectations, clearly demonstrating the substantial marketability, appeal and potential of our fully localised Indonesian platform,” CEO Tom Lapping said.

“We are very impressed with the progress of the ICON partnership which will deliver a launch well ahead of schedule. This will broaden and enrich OlahBola’s offering that will further facilitate audience engagement as well increasing Olahbola’s commercial appeal to brand partners,” he added.

On the market this afternoon, SportsHero is up 5.88 per cent and is trading at 3.6 cents per share at 12:02 pm AEDT.

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