- The Calmer Co (ASX:CCO) lists its Fiji Kava products in a store on Alibaba’s Tmall
- Tmall is run alongside Taobao, another e-retail behemoth in that country
- China is one of the most lucrative markets in the world for health supplements
- The launch event was attended by QLD government officials
- Shares are up 12.5 per cent to 0.5 cents at 11:38 am AEDT
Leveraging the raw power of Chinese e-commerce giant Alibaba, ASX-listed Calmer Co (ASX:CCO) has seen its Fiji Kava health food brand list on Tmall.
Alibaba’s Tmall Global now boasts Calmer’s nature-based relaxation agent, a product that exists thanks to collaboration with RooLife (ASX:RLG).
Importantly, the company has just listed its naturopathic health supplement in the world’s best market to do so.
Chinese desire for health products
It’s well-known that Chinese consumers seem willing to buy most things that promote health benefits.
That remains true in 2023, and Calmer’s Tmall website allows distributors to open their own ‘store’ in the Chinese language.
Outlining the significance of the move for the company was the profile of The Calmer Co’s launch event – and who attended.
QLD trade delegates attend launch event
It was attended by a number of east coast high profilers including the CEO of Trade & Investment Queensland Justin McGowan; Queensland Trade Commissioner for the Pacific Leata Alaimoana, as well as Alibaba ANZ General Manager Pier Smulders.
“The Calmer Co. are a Brisbane-headquartered company who source their Kava product from Fiji communities and partner with a Brisbane contract manufacturer to produce their nutraceutical products,” Ms Alaimoana said.
“This deal will empower Fijian businesses by elevating their global exports and strengthens business relations between Queensland, the Pacific and China.”
Chance to replicate US growth
CCO’s CEO, Dr Anthony Noble, was quick to point out that in the USA, FijiKava Instant is the “number one product in its category on Amazon”.
“The entry into the Chinese market represents the next significant, untapped international opportunity for FijiKava’s products,” he said.
Shares were up 12.5 per cent to 0.5 cents at 11:38 am AEDT.