The Calmer Co sees shares rise 83% on news of record online sales for May

Brisbane-based health and wellness company The Calmer Co International Ltd (ASX:CCO) has reported record online sales for the month of May, with these rising by 45 percent, for a total of $16,000 per day, and ending at $496,000 for the whole month.

The results have also brought The Calmer Co to ten months of consecutive growth in online sales, with a particularly strong contribution from product purchase through Coles Australia, where orders have gone beyond 38,000 units across three stock keeping units (SKUs) during May, a rise from 23,000 units in April and 16,000 units in March.

The market seems pleased with the news, sending the Calmer Co’s share price up 83.3 percent since the market opening. At 11:40 AEST, shares were sitting at 1.1 cents.

The Calmer Co’s products comprise a range of drinking powders, teas, shots, concentrates and capsules sold under the names Fiji Kava, Taki Mai and Danodan Hempworks in global markets including Australia, the United States, China, New Zealand and Fiji, and are focused on providing natural solutions to calm nerves, support mind and muscle relaxation and induce sleep.

CEO Anthony Noble said the results for May represented strong sales volumes from a variety of platforms.

“Shopify Australia, Amazon USA and Shopify USA all had record months in May, with our global digital marketing strategy now firing on all cylinders with full stock levels in our warehouses across the board,” he said.

“We continue to see strong sales through Coles Australia and in our Fijian Tourist channel retailers; Jacks of Fiji, Tappoos and Prouds, all of which provide an important way for
customers to discover and try our products for the first time.

“We are increasingly confident that our eCommerce led strategy with complementary retail exposure in Australia and the Fiji Islands, will show continued success, and that the Shopify USA channel will soon be the major engine for growth in the worlds largest kava market where the regulatory framework supports launching new innovative products in the future.”