- The Food Revolution Group (FOD) reveals Woolworths (WOW) will range the new ‘Calm’ Juice Lab Wellness Shot nationally across its stores
- The supermarket giant will also increase the distribution of the wellness shots with 70 per cent of its stores to stock the product
- Additionally, FOD launches two new vegetable-based juices under the Original Juice Company brand which will be available in Woolworths stores from July 6
- Further, FOD’s Original Juice Company products are available at Costco Australia with the initial launch of a custom Goodness Green fruit juice pack
- FOD is up 11.1 per cent with shares trading at two cents at 3:41 pm AEST
The Food Revolution Group (FOD) has revealed Woolworths (WOW) will range the new ‘Calm’ Juice Lab Wellness Shot nationally across its stores.
This adds onto the existing distribution of FOD’s Focus, Immune and Digest wellness shots.
The supermarket giant will also increase the distribution of the wellness shots with 70 per cent of its stores to stock the product.
Through distribution partner Easychef, the wellness shots will be exported to Asian markets.
“The new Calm Wellness Shot is an innovative product that provides consumers with health benefits, utilising evidence-based ingredients such as hemp, lavender and chamomile,” CEO Steven Cail said.
“The Juice Lab Wellness Shots have been the clear leader in the market, and the increased distribution across Woolworths continues to help expand our dominance in the marketplace.”
FOD has also launched two new vegetable-based juices under the Original Juice Company brand which falls under its strategy of developing healthier juices to meet consumer demands.
The ‘Veggie Goodness’ juices will be available in Woolworths stores nationally from July 6 and will come as either green or orange variations.
“The Original Juice Company’s new ‘Veggie Goodness’ juice range is a great tasting better-for-you product that we expect will be well received in the market,” Mr Cail said.
“These juices have been designed with a clear focus on producing a flavoursome refreshing juice, whilst providing many health benefits.”
Further, FOD’s Original Juice Company products are available at Costco Australia with the initial launch of a custom Goodness Green fruit juice pack.
Given the early sales success, the company will expand its range.
“We have come to an agreement to supply Costco Australia with beverage products, the first being our popular Original Juice Company Goodness Green juice. We hope to continue to grow this relationship with Costco, and our initial orders have been a fantastic indication that this will be a great success,” Mr Cail concluded.
FOD was up 11.1 per cent with shares trading at two cents at 3:41 pm AEST.