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The Food Revolution Group (ASX:FOD) sees brand expansions

Consumer
ASX:FOD
20 September 2021 14:00 (AEST)

Juice Lab Source: The Food Revolution Group

The Food Revolution Group (FOD) has seen its original black label and juice lab brands expand.

The company has expanded it drink offerings, with a new range of juices with 50 per cent less sugar than previous offerings plus a new apple range.

Juice Lab wellness shots launch sales are said to have exceeded both FOD and retailers’ expectations, with distribution now ranging from 477 Coles stores to over 1,000 stores nationally.

On the back of the strong consumer demand, Woolworths and Coles have agreed to stock all three variants of the new carbonated beverage range from the end of September. FOD said this was developed to address a gap in the market for healthy, functional and low sugar carbonated products.

“With new and increasing product ranges and strong demand for our core Original Juice product, the Company is well positioned to continue to drive operational and financial improvement in to FY22 and beyond,” said CEO Steven Cail.  

The new products will be ranged in store from late Q1 FY22 and are anticipated to run across the peak summer beverage season.

The Food Revolution Group was up 8.3 per cent, trading at 2.6 cents at 3:50 pm AEST.

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