Thrive Tribe Technologies inks exclusive distribution agreement with NATO registered agency

• Enters into a three-year exclusive distribution agreement with EAV
• EAV procures specialist military equipment
• Agreement marketing and distribution of WooBoard and REFFIND HR platforms
• EAV must generate at least US$5 million in turnover by the end of Year 1

Thrive Tribe Technologies (ASX: 1TT) has entered into a multi-million dollar three-year exclusive distribution agreement with NATO registered defence procurement agency Effective Acceleration Ventures (EAV).

EAV is Canadian defence supplier and services contractor whose activities include defence procurement, equipment and parts supply, information technology and telecommunications consulting, controlled technology and government contracting.

The distribution agreement appoints EAV as 1TT’s exclusive distribution partner to market and distribute the company’s modernised WooBoard and REFFIND HR platforms to armed forces, military organisations, troops and personnel of NATO member states.

Under the agreement EAV must generate at least US$5 million in turnover by the end of Year 1 and at least US$15 million by the end of Year 2 to retain exclusivity. EAV is entitled to 20% of revenue generated under the agreement.

The new signing comes after 1TT announced the relaunch of REFFIND and WooBoard into the military and defence space in May this year.

The platforms are seen as essential tools for improving troop recognition, offering secure communications, increasing workforce productivity, improving mental health and wellbeing, and enabling HR support for deployed-personnel.

NED, Wes Culley, said the EAV distribution agreement positions 1TT to capture market share in a defence sector that is rapidly increasing both its overall spending and its investment in personnel-focused technology.

The military telemedicine market is one of the fastest-growing segments of defence health technology, with mental health and PTSD management applications forecast to expand faster than any other use case through to 2035.

More broadly, the global mental health technology market is projected to grow from roughly US$12 billion in 2026 to over US$56 billion by 2035, and within that market the employer-provided segment is expected to be the fastest-growing customer category as organisations formalise workplace wellbeing programs.

NATO member states agreed at the 2025 NATO Summit to lift defence investment to five per cent of GDP annually by 2035, with European Allies and Canada already increasing combined defence expenditure by close to 20% in 2025.

1TT was steady at 0.2¢  with a Mkt cap of $7.482M prior to markets opening.

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