- Tinybeans Group (TNY) sees contract extension to its Pet Family partnership with Hill’s Pet Nutrition through to the end of 2021
- The US$250,000 (around A$338,000) agreement with Hill’s Pet Nutrition includes exclusive sponsorship of Tinybean’s Add-A-Pet feature set, along with other media elements and advertising
- Tinybeans says it expects to see revenue from the extension in Q2 FY22
- Company shares closed up 3.76 per cent to trade at $1.38 on August 6
Tinybeans Group (TNY) has seen a contract extension to its Pet Family partnership with Hill’s Pet Nutrition through to the end of 2021.
The US$250,000 (around A$338,000) agreement with Hill’s Pet Nutrition includes exclusive sponsorship of Tinybean’s Add-A-Pet feature set, along with other media elements and advertising.
Within the first two months of the feature launch, pet adoptions occurred at nearly three times the expected levels, driven by existing users registering their pets and new users adding pets upon registration.
TinyBeans’ CEO Eddie Geller says the company is thrilled to extend its relationship with Hill’s following the first three months of its partnership.
“Adding these new resources for pet-only families has expanded the reach of our platform, while Hill’s Pet Nutrition has seen increased engagement and brand awareness from this new exposure to pet families,” Mr Geller said.
Tinybeans says it expects to see revenue from the extension in Q2 FY22.
Company shares were up 3.01 per cent, trading at $1.37 at 3:45 pm AEST.