- Tv2u International has entered into a Heads of Agreement (HoA) with Jay Plus AG for its clients to stream via Tv2u’s technology platforms and services
- This agreement will utilise Tv2u’s Ivan-x solution which delivers a personalised sports viewing experience
- The iVAN-X solution will take advantage of the growing value of sports content
Tv2u International has entered into a Heads of Agreement (HoA) with Jay Plus AG.
JAY PLUS is a Swiss company created by innovative sports finance company, Ecotonian. Ecotonian expects Jay Plus will become a consortium of its partners to operate into the sports content rights, over-the-top (Ott) delivery and fan experience market.
The binding HoA will see Tv2u as the exclusive technology partner of Jay Plus, providing Tv2u’s Ott delivery technology, products, solutions, services and utilising a new sport-focused Ivan-x solution.
The original Intelligent Video Accessible Network (iVAN-X) Platform delivers a personalised individual viewing experience, by delivering content to a consumer based on their viewing. To maximise revenue, Tv2u delivers personalised targeted advertising based on a geography, demographic or the individual.
Unlike traditional television media such as cable, broadcasted and satellite TV, Tv2u’s analytics platform is immediate, personal, interactive, intelligent and influential.
The Ivan-x solution is aimed at taking advantage of the growing value of sports content. The Ivan-x Sports NextGen Ott platform delivers a first-mover advantage as a next generation Ott multi-tenancy solution.
iVAN-X’s cloud SaaS is versatile as it runs on various systems delivered on computers, laptops, tablets or smartphones. It can bring sports content owners diversity in the monetisation of traditional, niche and alternative assets.
The multi-tenanted platform provides access to live and on-demand sports content and interaction for viewers with their preferred team. This creates a deep fan experience.
Under the HoA agreement, all future JAY PLUS clients will be streaming via Tv2u’s technology platforms and services.