Later this month, UNITH Limited (ASX:UNT) will officially launch its ‘interFace’ product – an online self-service platform intended for businesses to purchase and customise AI-powered digital humans to engage with customers online.
The company has been busy ‘evolving‘ its AI digital humans throughout 2024, but the tech microcap is now geared up to offer a hard launch to the market – or at least to pre-registered customers who’ve already expressed an interest, which Unith states combines over 600 curious business owners.
As part of the hard launch of interFace, users will be able to create accounts autonomously on the UNITH website and move ahead with a ‘Freemium’ model. From 2025, the company says it will automate plan upgrades from Freemium to Premium in a bid to capture higher revenues.
But for now, customers can use the Freemium model to give the AI humans a test-run to determine how best they could use Unith’s products. For the already persuaded, packages start at $25 on the low end and run through to $2,500 for corporate-tier deals.
The company has also expressed its desire to remain true to Know Your Customer (KYC) protocols, which it says helps them identify the needs of each user and limit the overall risk profile of the platform. After all, AI isn’t without its negative headlines on the potential harms unruly AI chatbots can cause for users.
UNITH CEO Idan Schmorak was honest in addressing issues the company has encountered this year.
“When we first launched our Digital Human platform, the amount of resources it initially took for users of the platform was an issue. This included teaching them to most effectively train their digital human and then troubleshoot problems they encountered with deployment and conversations,” Schmorak said.
“Upon launch of the self-service offering, UNITH will monitor our users’ server activity and conversation analytics closely to assist with optimising their digital humans. In circumstances where their use cases may be best suited to enterprise subscriptions, we will assist them in upgrading to larger packages.”
It could be good timing for the company to launch such a package.
While the AI thematic was thrown into question by a historic sell-off just two weeks ago, NVIDIA’s overnight performance saw that stock recover all losses – a remarkable run for any company. Clearly, the AI thematic is still as enthusiastically received as has been all year.
While Google has been rattled by a competition ruling that it’s a monopoly and Apple has struggled to reassure investors Warren Buffet halving his stake is no big deal, NVIDIA continues strong on its microchip-for-AI value proposition.
Perhaps not surprising, given the somewhat overlooked rise of data centres in the last decade, and especially through COVID when a lockdown world needed more space online.
UNT last traded at 1.8cps.