- Cosmetics company Wellness and Beauty Solutions (WNB) has received a new $600,000 order for its makeup and sanitiser products
- The company is selling its ELLE product range and MICRO19 sanitiser in Asia through an agency deal with Thurston Agencies
- In particular, Wellness and Beauty is selling the ELLE Makeup, ELLE Kids, and ELLE Baby range alongside MICRO19
- Already, $1.1 million of the four brands has been ordered, meaning today’s buy boosts this figure up to $1.7 million
- Managing Director Christine Parkes said demand for the company’s “Australian made” products is higher than ever due to the COVID-19 environment
- Shares in the company are trading grey today, currently worth 0.7 cents each
Cosmetics company Wellness and Beauty Solutions (WNB) has received a fresh $600,000 order of makeup and sanitiser products.
The company is selling its ELLE product range and recently-created MICRO19 sanitisers in Asia through an agency deal struck with Thurston Agencies in mid-May.
Under the deal, Thurston will market the brands in Singapore, Malaysia, and Hong Kong. Specifically, three ELLE products are for sale under the agreement alongside MICRO19: ELLE Makeup, ELLE Kids, and ELLE Baby.
Through subsidiary The Giving Brands Co, Wellness and Beauty received its first $1.1 million purchase order last week. As such, today’s purchase order has bumped the total value of orders for the four products to $1.7 million.
The company said Thurston has strong relationships with major Asian and global retailers, including the likes of AS Watsons, Mannings, and SASA. The agent also deals closely with supermarket chains like Coldstorage and Mustafa and e-commerce sites like Lazada and Redmart.
Wellness and Beauty Managing Director Christine Parkes said the COVID-19 pandemic has given the computer a “great opportunity” to grow the export market for its brands.
“These additional purchase orders are in line with WNB’s strategic goal of global expansion of brands in its portfolio and confirms the company’s conviction in the strong consumer demand for quality ‘Australian made’ product ranges, such as ELLE and MICRO19, in offshore markets, particularly in Asia,” Christine said.
She explained that this demand for Australian made products has been amplified by the COVID-19 environment.
In March, Wellness and Beauty more-than-tripled its share price with the launch of its MICRO19 range in the height of the coronavirus chaos. However, the company has not been able to maintain the share price momentum, with shares gradually declining back to pre-coronavirus levels since then.
Today, shares in Wellness and Beauty are trading grey and worth 0.7 cents each. The company has an $8.83 million market cap.