- Wellness and Beauty Solutions (WNB) has just launched its anti-bacterial product range, MICRO19, as a response to the COVID-19 pandemic
- For the last 6 weeks, the company has been working to accelerate the launch of this range to get it on the market when in high demand
- Already, it has secured an order from Chemist Warehouse that is valued at over $400,000
- The products include scented hand sanitisers and a room and surface spray
- While the company usually doesn’t dabble in sanitising products, it claims its subsidiary, The Giving Brands Company, is well-positioned to meet the needs of the public
- Currently, Wellness and Beauty is negotiating further retail partners in Asia
- Following this news, the company is up a staggering 250 per cent and trading for 0.7 cents apiece
Wellness and Beauty Solutions (WNB) has just launched its anti-bacterial product range, MICRO19, as a response to the COVID-19 pandemic.
Already, the Australian wellness brand has secured its first order, worth over $400,000, with Chemist Warehouse. Chemist Warehouse is a pharmacy retailer that prides itself on being Australia’s cheapest online pharmacy.
The MICRO19 range is 100 per cent Australian owned and manufactured. The ingredients and raw materials have been tested and sourced through Australian suppliers and are reportedly able to kill 99.99 per cent of germs.
Additionally, these products are not tested on animals and all packaging is recyclable.
The newly-launched product range includes a 300ml hand sanitiser pump in both peach/cucumber and lavender scents, a 50ml hand sanitiser in the same scents as its 300ml counterpart, and a 200ml room and surface spray with an orange scent.
Wellness and Beauty have stepped slightly out of its norm with this release, as its well-known and loved branded products include the Jbronze tanning range, spa therapy treatments, and nailKALM; an Australian-made anti-fungal lotion.
While sanitising products may seem slightly farfetched for the beauty brand, its subsidiary, The Giving Brands Company, has experience in product chemistry, manufacturing and marketing.
The company also has a major presence on the supply chain and is well placed to access all ingredients and packaging nationwide.
WNB Managing Director, Christine Parkes, claims this range aligns with the subsidiary’s branding and gives it a chance to meet the rising demand for sanitising and anti-bacterial products.
“Within the current environment and the exponential spread of COVID-19, demand for anti-bacterial and sanitiser products is currently incredibly high and we expect this level of demand will be sustained for some time to come given the likely protracted nature of the current response,” Christine said.
Wellness and Beauty have been proactive in bringing out this range by spending the last six weeks accelerating development.
“Our ability to be nimble has allowed us to move quickly on this opportunity,” Christine remarked.
Currently, Wellness and Beauty is negotiating to onboard further retail partners in Asia.
Wellness and Beauty Solutions is up a staggering 250 per cent and shares are trading for 0.7 cents each at 10:57 am AEDT.