Xamble Group (ASX:XGL) has confirmed its receipt of a $1.5 million investment from 7-Eleven Malaysia underpinning its B2B influencer platform offering.
Billed as a ‘strategic investment,’ it’s Xamble’s intention the funds will go towards expanding general operations “and continue revolutionising the way businesses and brands collaborate with influencers.”
7-Eleven Malaysia has subscribed for 42.8M CDIs in XGL at a placement price of 3.5cps which will boost the latter’s reserves, per its guidance heading into 2025. This underpins the journey’s “transformation into a sustainable high-growth business.”
In a way, Xamble kind of owns a product like Uber – businesses can use the influencer platform to find the right kind of social media darling to promote whatever wares the customer is trying to spruik.
An investment from 7-Eleven Malaysia isn’t too out of step; the company has a firm focus on Southeast Asia. It’s also active in Taiwan and Singapore.
“Xamble’s advanced influencer marketing platform enables 7-Eleven to amplify its digital presence and deliver targeted, data-driven campaigns. By integrating Xamble’s influencer ecosystem, 7-Eleven can strengthen its brand value and distribution network,” 7-Eleven Director Tan U-Ming said.
“This strategic investment also fosters innovation, positioning 7-Eleven to stay competitive in the evolving retail landscape while enabling Xamble to expand its impact in the influencer marketing space.”
Xamble CEO Jason Thoe was equally salient.
“This development enhances our Company’s fundamentals while empowering us to pursue and execute on our re-invigorated business plan and growth objectives going forward,” Thoe said.
XGL last traded at 3cps.
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