Join our daily newsletter At The Bell to receive exclusive market insights
- XPON Technologies (XPN) joins Google’s Customer Matching Uploader (CMU) program through its cloud-based customer data platform, Wondaris
- Wondaris joins a group of endorsed third party providers able to upload data via native integration
- Joining the program mitigates data security and integrity risks involved with manual data entry processes
- The integration is part of XPON’s growth strategy, which includes the expansion of distribution channels for its products
- XPN shares are down 2.63 per cent and trading at 18.5 cents
Marketing technology and cloud company XPON Technologies (XPN) has joined Google’s Customer Matching Uploader (CMU) program through its cloud-based customer data platform, Wondaris.
Google’s Customer Match is an advertising tool that enables users to create custom segments from their existing customers by leveraging their first party data.
Through the partnership, Wondaris will join a group of endorsed third party providers able to upload this data to mitigate data security and integrity risks involved with manual data entry processes.
Previously, users had to manually upload data files, or invest in development to build through Google’s API.
“With our powerful CDP capability in Wondaris, we’ve enabled our customers to deliver marketing and customer experience outcomes, in a privacy-centric context,” XPON Managing Director and Founder Matt Forman said.
The Wondaris-CMU partnership allows clients to upload high-value audiences securely through simple and clickable workflows, with integration enabling faster first party data into google ads for Wondaris customers.
Mr Forman and CTO Matt Daniels have uploaded a demonstration of the Wondaris Product with the Google CMU tool to YouTube for investors and analysts to view.
Google Ads users can now access the Wondaris Customer Data Platform within the Google Ads UI.
The integration is part of XPON’s stated growth strategy, which includes the expansion of distribution channels for its products.
XPN shares were down 2.63 per cent to trade at 18.5 cents at 12:23 pm AEST.
