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- Bioplastics developer SECOS Group (SES) has announced initial sales of its MyEcoBag have exceeded expectations
- On July 9, SECOS announced that two of its certified compostable bin liners will be sold in-store at 86 Woolworths (WOW) stores across Australia
- SECOS has also announced it has begun its first MyEcoBag digital marketing campaign with aims to raise awareness of the environmental benefits of the product
- The campaign leads with the tagline “Finally, the garbage bag that isn’t garbage” and it has already begun to appear across social media and some Woolworths stores
- This campaign has been relatively well received with posts reaching more than 300,000 people weekly with a 13 per cent engagement rate
- It will run for 13 weeks from August 3 to November 2 and will be targeted at environment-conscious customers who are looking for more eco-friendly bags
- SECOS shares are up a slight 2.86 per cent and are trading for 18 cents each
Bioplastics developer SECOS Group (SES) has announced that initial sales of its MyEcoBag have exceeded expectations.
On July 9, SECOS announced that two of its certified compostable bin liners will be sold in-store at 86 Woolworths (WOW) stores across Australia.
These two bin liners include the eight-litre Kitchen Caddy Bag and the 36-litre Bin Liner.
SECOS has also announced it has begun its first MyEcoBag digital marketing campaign with aims to raise awareness of the environmental benefits of the product.
The campaign leads with the tagline “Finally, the garbage bag that isn’t garbage” and it has already begun to appear across social media, FOGO (Food Organics and Garden Organics) council areas, and some Woolworths stores.
Source: SECOS Group
This campaign has been relatively well received with posts reaching more than 300,000 people weekly with a 13 per cent engagement rate which includes comments, reacts, and sharing.
The aim of the campaign is to promote sales of MyEcoBag and support long-term strategic growth opportunities for SECOS.
It will run for 13 weeks from August 3 to November 2 and will be targeted at environment-conscious customers who are looking for more eco-friendly bags.
SECOS will now begin an initiative to grow sales through its online platform.
Company shares are up a slight 2.86 per cent and are trading for 18 cents each at 11:41 am AEST.
