The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • Apple will reinstate social media app Parler to the iOS App Store after the app’s developers agreed to update and improve its content moderation practices
  • Big tech companies all culled the app from their respective platforms following the U.S. Capitol riots on January 6
  • The app, which is designed to be an alternative to the likes of Twitter and Facebook, had found particular favour among conservative commentators and supporters of former U.S. President Donald Trump
  • Apple, Google and Amazon, however, cited the presence of hate speech and calls to violence on the Parler platform as reasons for banning the app
  • Now, Apple said in a letter to two Republican politicians it has had “substantial conversations” with the Parler development team about bringing the app back
  • With Parler committing to stronger moderation services across its platform, it will now be allowed back on the App Store as soon as developers re-release it
  • Parler is still banned from the Google Play Store and has filed a lawsuit against Amazon for cutting the platform off from its web-hosting services

Apple will reinstate social media app Parler to the iOS App Store after the app’s developers agreed to update and improve its content moderation practices.

The app, which is designed to be an alternative to the likes of Twitter and Facebook and is touted as a free-speech haven, has found particular favour among conservative commentators and supporters of former U.S. President Donald Trump.

However, after the U.S. Capitol riots on January 6, Apple and other big tech companies quickly cut ties with Parler; Apple and Google banned the app from their respective app stores, while Amazon suspended Parler from its web-hosting services.

Each of the big tech companies cited the presence of hate speech and calls to violence on the Parler platform as reasons for culling the app.

Now, in a letter to Republican politicians Senator Mike Lee and Representative for Colorado Ken Buck, Apple said a revised version of the Parler app with improved content moderation has been approved for release on the App Store.

“Parler has proposed updated to its app and the app’s content moderation practices, and the App Review Team has informed Parler as of April 14, 2021, that its proposed updated app will be approved for reinstatement to the App Store,” Apple’s letter said.

Apple said the Parler app will be available for download once more as soon as its developers officially release it.

Mandatory moderation

In its letter to the Republican politicians, Apple doubled down on its initial decision to ban Parler from its App Store.

According to Apple, however, this was not a snap decision but rather came after several notices to Parler for failing to comply with Apple’s guidelines in the lead-up to the January 6 riots.

Apple said its review team found several posts on the Parler app that “encouraged violence, denigrated various ethnic groups, races and religions, glorified Nazism, and called for violence against specific people”.

Apple said Parler’s moderation efforts were not adequate and the company had even expressed its desire to not moderate content at all.

As such, with community posts on the app in breach of Apple’s guidelines, the tech giant removed Parler from the App Store.

Since then, Apple has had “substantial conversations” with Parler about bringing the app back into compliance with App Store guidelines.

Now that Parler’s development team has committed to stronger moderation practices, Apple is letting the Twitter alternative back.

Parler still remains off the Google Play Store, but Android users can download the app to their device without going through the official store.

Meanwhile, Parler has filed a lawsuit against Amazon for cutting the platform off from its web-hosting services. Despite the Amazon cull, however, Parler has been back online since February after gaining limited functionality by securing servers hosted by SkySilk.

More From The Market Online
AI concept

The great AI scare sell-off is still permeating Wall Street; a speculative blog from the not-so-distant future stands as the latest culprit

The ongoing tech sell-off in the United States, ironically driven by the larger AI thematic itself, continues to define
US and Aus flag

The XJO benefitted from geopolitical calm last week. New tariff fears perhaps feel more familiar

Last week, I wrote that the ASX200 was having a good week, where Australian investors were reacting to Australian earnings reports and how

Okay, so just where is gold heading? Experts say its nowhere near finishline yet

Leading industry, government and investment groups are still confident that the gold’s bull run is nowhere…
Koala share trading AI

The ASX 200 is up over 4% YTD. What EOY targets are floating around?

It’s been a pretty good year for the ASX200 so far, helped greatly by the ‘commodity supercycle’ narrative – which isn’t really a