Unibail-Rodamco-Westfield (ASX:URW) rebrands three flagship centres

• Unibail-Rodamco-Westfield (URW) has rebranded three flagship centres in Madrid, Stockholm and Warsaw
• The stores are set in ideal locations with unrivalled transport options and are the best-in-class for customer experience, community engagement and sustainability practices
• To celebrate the launch, each store will host festive consumer events that will be revealed later in the year
• This rebranding continues the expansion of the shopping centre operator’s presence in Europe as it drives revenue through advertising and brand experiences
• URW ends the day 2.08 per cent in the green with shares trading at $5.40

Unibail-Rodamco-Westfield (URW) has rebranded three flagship centres in Madrid, Stockholm and Warsaw.

These stores are set in ideal locations with unrivalled transport options, they have distinct architectural and design features, and are the best-in-class regarding customer experience, community engagement and sustainability practices.

To celebrate the launch, each store will host festive consumer events that will be revealed later in the year.

This rebranding continues the expansion of the shopping centre operator’s presence in Europe as it drives revenue through advertising and brand experiences.

“The rebranding of these centres continues our strategy to expand Westfield to flagship European destinations in the wealthiest cities and catchment areas,” Chief Customer Officer Caroline Puechoultres said.

“The significant opportunity afforded to both retailers and brands by this increasingly digitally linked network of destinations is unparalleled — through Westfield our partners
can reach tens of millions of European consumers, driving new possibilities in advertising, brand marketing and retail.”

URW has ended the day 2.08 per cent in the green with shares trading at $5.40.