- Digital advertiser Adslot (ADS) has secured a marketplace agreement with large-scale media investment company GroupM
- GroupM is reportedly responsible for more than $60 billion in annual media investment globally
- Through the contract, ADS will provide GroupM with a white-labelled Adslot Media platform, enabling buyers to transact direct inventory with the company’s catalogue of premium publishers
- Both parties have the option to agree on any amendments to commercial terms before the end of an initial three-month period
- Activity under the contract will kick-off in the U.K., with the opportunity to activate other markets in future
- Shares in Adslot are trading 3.5 per cent higher at 2.9 cents each
Digital advertiser Adslot (ADS) has secured a marketplace agreement with large-scale media investment company GroupM.
GroupM is reportedly responsible for more than $60 billion in annual media investment through several agencies, serving a global community of media buyers and sellers.
Under the contract, ADS will provide GroupM with a white-labelled Adslot Media platform, enabling media buyers to transact direct inventory with the company’s catalogue of premium publishers.
Notably, the deal is independent of Adslot’s existing contract with GroupM for the provision of the Symphony workflow solution to markets in the Asia Pacific and Europe.
ADS Chief Executive Officer Ben Dixon said the company was “delighted” to see GroupM join the list of agencies utilising the Adslot Media platform for premium guaranteed trading.
“Adslot Media will provide a new and innovative method for GroupM to transact directly with their premium publisher partners via a purpose-built platform,” he said.
GroupM’s UK Managing Director of Investment Robin O’Neill also weighed in.
“We are looking forward to deploying the Adslot Media platform in order to continue our support of high-quality premium publishers and to drive even greater efficiencies for our clients,” he said.
Looking ahead, activity under the contract will commence in the United Kingdom with the opportunity to activate further markets in future.
Both parties have the ability to agree on any amendments to commercial terms prior to the conclusion of an initial three-month period, with trading under the agreement scheduled to commence in July.
Shares in Adslot were trading 3.5 per cent higher at 2.9 cents at 12:57 pm AEST.