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- BlueBet (BBT) leaves its US operations in the clutches of its newly-launched B2C brand, ClutchBet, which will spearhead the company in the US sports betting market
- The launch of ClutchBet continues the company’s strong momentum in the US, having recently established its US headquarters in Denver, Colorado
- It is also a key milestone in the company’s two-stage US market entry strategy and is due to launch in Iowa in the next few weeks
- BlueBet appoints Jake Francis as Senior Vice President Operations for Americas and Sean Phinney as Senior Vice President Marketing for Americas to drive the US business
- BBT shares are up 9.63 per cent, trading at 74 cents
BlueBet (BBT) has left its US operations in the clutches of its newly-launched B2C brand, ClutchBet, which will spearhead the company in the US sports betting market.
The brand is due to launch in Iowa in the next few weeks.
The launch of ClutchBet continues the company’s strong momentum in the US, having recently established its US headquarters in Denver and announcing its third skin agreement in Louisiana.
It is also a key milestone in the company’s two-stage US market entry strategy, being to launch a B2C business to access the US market to demonstrate the capability of BlueBet’s technology and team, before launching a compelling, white-labelled Sportsbook-as-a-Solution offering.
ClutchBet will continue BlueBet’s expansion in the US as the company scales and secures further market access in the world’s largest sports betting market.
“Our vision for ClutchBet is to be a differentiated player providing a unique and memorable betting experience,” CEO Bill Richmond said.
“We believe the US sports betting audience is unique, but raw, and we want ClutchBet to grow with the market to connect with American bettors.”
“ClutchBet will draw upon our sportsbook expertise and technological know-how to provide a best-in-class user experience.”
BlueBet has also appointed Jake Francis as Senior Vice President Operations for Americas and Sean Phinney as Senior Vice President Marketing for Americas to drive the US business.
Mr Francis is an experienced senior leader with broad management experience scaling sportsbooks and operating within the US regulatory framework and will oversee the company’s expanding operations in North America.
Mr Phinney is an industry veteran with experience scaling successful start-ups and leading marketing teams for licensed operators in the UK and US across poker, horse racing, sportsbooks and casino operations.
He will lead ClutchBet’s marketing efforts and build out the marketing function to support the company’s expansion in the US.
BBT shares were up 9.63 per cent to trade at 74 cents at market close.
