Source: Reuters
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  • Low cost airline Bonza is planning to launch in Australia early next year
  • The new purple and white planes will offer Australians cheaper airline tickets across the country
  • Of the 15 largest domestic aviation markets in the world, Australia is the only country without an independent low cost airline
  • Bonza will take on Qantas and Virgin, bringing further competition to the market

An independent low-cost airline, Bonza, plans to take off in Australia next year.

The airline will offer Australians more travel choices to destinations across the country from early 2022, pending regulatory approval.

The new purple and white planes will be Boeing 737-8 aircrafts.

Of the 15 largest domestic aviation markets in the world, Australia is the only country without an independent low cost airline.

Bonza will take on Qantas and Virgin, bringing further competition to the market.

Founder and CEO Tim Jordan said Bonza’s mission was to encourage more travel by “providing more choices and ultra-low fares”.

“Bonza will deliver enormous benefits to all Australians, but particularly to regional communities by providing new routes and greater travel opportunities” Mr Jordan said.

“Bonza will also play a leading role in Australia’s post-pandemic economic recovery – creating jobs, stimulating travel and consumer spending, and helping regional communities, especially those that rely on tourism, get back on their feet.”

The business is backed by US private investment firm 777 Partners, which owns Canada’s only independent low fare airline, Flair Airlines, and the Southeast Asian-based Value Alliance.

777 Partner’s Managing Partner Josh Wander said there was an opportunity to do well by democratising air travel through lower costs.

“We want to increase consumer choice and make travel more affordable and more accessible for all Australians,” he said.

“We see huge potential in the Australian market to deliver the benefits and options that an independent low fare airline brings. Tim and his management team are the right people at the right time to deliver affordable airfares to the Australian market and we’re proud to partner with him.”

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