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- Crowd Media Holdings (CM8) has signed a commerce agreement with London-based VITAL Innovations to sell VITAL’s products in the European market
- Crowd will sell VITAL’s products through social media, influencer marketing and social commerce
- Crowd Media says this is “another milestone” for the business
- CEO Domenic Carosa says the partnership is the perfect match, as VITAL’s target audience is mostly millennial, which compliments Crowd’s social media and influencer marketing skills
- VITAL has also agreed to purchase five million shares for Crowd at three cents each
- Crowd Media is up 17.9 per cent on the market today and is selling shares for 3.3 cents each
Crowd Media Holdings (CM8) has signed a commerce agreement with London-based VITAL Innovations to sell VITAL’s products in the European market.
Crowd will sell VITAL’s products through social media, influencer marketing and social commerce. The product portfolio includes the Vital Baby, Vital Family and SuperSafe ranges.
VITAL’s baby line includes a range of maternity and newborn products. Additionally, the Vital Family brand hosts a range of family wellness products, while SuperSafe offers a suite of health and safety tools, including “COVID-19 testing and protection.”
VITAL was founded 40 years ago and since then has successfully launched a number of successful products across a number of sectors including healthcare, consumer, and water purification.
Crowd media said this collaboration is “another milestone” for the business. The company has experience in marketing to millennials in most European countries.
CEO Domenic Carosa says the partnership is the perfect match as VITAL’s target audience is mostly millennial, which compliments Crowd’s social media and influencer marketing skills.
“We have already identified a number of VITAL key products and market segments in the healthcare and consumer space where we will focus our initial efforts,” he said.
“Crowd can really add value here, leveraging our five years of social media, social influencer and social commerce experience for the benefit of both parties,” Domenic added.
VITAL will also purchase five million shares for Crowd at three cents each. Crowd will use the funds raised from this purchase to help with strategic marketing initiatives to bolster sales.
Crowd Media is up 17.9 per cent on the market today and is selling shares for 3.3 cents each at 10:47 am AEST.
