Wheat blows in the breeze
Adobe
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

Elders Ltd (ASX:ELD) has confirmed it’s been the subject of communications from the competition regulator over its proposed buyout of competitor Delta Agribusiness, a privately held player.

Listen to the HotCopper podcast for in-depth discussions and insights on all the biggest headlines from throughout the week. On Spotify, Apple, and more.

In short: The ACCC isn’t sure if the deal is kosher. It’s lobbed a Statement of Issues (SOI) letter at Elders, and SOI is basically a heads up to the company that the regulator may feel compelled to look into the deal.

“The SOI is not a final decision, and instead provides a preliminary view on potential competition issues that require further investigation by the ACCC,” Elders informed shareholders on Thursday.

If Elders shareholders were skittish around the news, it wasn’t evident in lunchtime trades. The stock was up +0.6% on $3.3M worth of trades, per Market Index data.

Shareholders are probably well aware one-year returns are down -23%. And while a big fat “no” from the ACCC on the Delta bid would be disappointing, it’s not like the company necessarily pivots on whether the deal goes through.

The regulator’s emerging concerns with the deal are fairly straightforward. Elders, which supplies agritech retail products across Australia, does what Delta does – sell fertilisers and the like.

Except the ACCC isn’t yet entirely sure how big the implications are.

“We are continuing to investigate how closely Elders and Delta retail stores compete with each other, and the extent to which larger retail chains and smaller retailers … are likely to compete with Elders if the proposed acquisition were to proceed,” ACCC Deputy Chair Mick Keogh said.

But it’s got a hunch of where to look for stress. The deal would probably hit Western Australian markets the hardest, with the wheatbelt the key area of focus.

More market news

Trims: An RBA cut was locked. Beijing’s identical chop spotlights larger macro forces

Meet GeoGeorge: The HotCopper poster so accurate he got hired as an analyst

“The ACCC’s preliminary view is the proposed acquisition is likely to substantially lessen competition in the retail supply of rural merchandise in certain local markets in the North-West Victoria, Northern Wheatbelt (WA), Central Wheatbelt (WA), Great Southern (WA) and Murray-Mallee (SA) regions,” the ACCC wrote.

ELD last traded at $6.22/sh.

Join the discussion: See what HotCopper users are saying about Elders Ltd and be part of the conversations that move the markets.

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.

ELD by the numbers
More From The Market Online
The Market Online Video

Market Close: ASX Ltd drops on ASIC $150M raise request; iron ore offsets gold bounceback

Good Afternoon and welcome to Market Close for Monday of Week 51, I’m Jon Davidson.
HotCopper Daily Market Trends Graphic

Monday’s HotCopper trends: Winsome, 4D Medical, and other daily topics | Dec 15

With more than seven million users on the HotCopper forums, every discussion and speculation can move Australian markets, which is why getting out in front
A dirt road running through the Antimony Canyon project in Utah.

American Tungsten and Antimony leaves ‘Trigg’ name behind to start next era (and set fresh focus)

American Tungsten and Antimony has entered a new era, leaving the name "Trigg Minerals" behind to…
The Market Online Video

How to manage money on the average Aussie income

This week on Money and Investing, Mitch Olarenshaw and I break down how to manage money on the average Australian income, using practical