- Communications security company Elsight (ELS) launched a partner programme in a bid to expand its market reach across North America
- The company’s first US partnership is with Tech Data Corporation, which is hoped to become a lead distributor for Elsight in the country
- Broadly, Elsight says the agreement further shifts its strategy from direct to channel sales
- The agreement is valid for an initial one-year term and is projected to renew for successive one year terms thereafter
- Elsight shares are down 2.47 per cent to trade at 39.5 cents
Communications security company Elsight (ELS) is launching a partner programme in a bid to expand its market reach across North America.
The ASX-lister secured its first US agreement tech partner, Tech Data Corporation, which is hoped to become a lead distributor for Elsight sales in North America.
Under Elsight’s programme, Tech Data is set to offer connectivity solutions through its Edge Solutions, Mobility and Internet of Things practices to resellers in North America, with plans to expand globally as the programme develops.
The one-year agreement has been arranged in conjunction with JS Group, which are set to earn commission based on sales targets.
According to Elsight, the agreement will automatically renew for successive one-year terms subject to normal industry terms including termination.
Broadly, Elsight said this strategic deal is the first implementation phase of its recently announced “Go-to-Market Plan” and further supports its shift from direct to channel sales in the US.
Elsight Chief Executive Officer Yoav Amitai commented on the new programme.
“To commence our agreement and start the first step of our distribution channels strategy with a top tier well-credentialed partner as Tech Data is certainly a great achievement,” he said.
“This agreement is expected to be the first of many that will optimize our ability to ensure that we reach those in need faster and in a stronger position.”
Elsight shares were down 2.47 per cent to trade at 39.5 cents at 12:21pm AEST.