- Digital marketer engage:BDR’s (EN1) revenue has grown three per cent over April in the year-on-year stats, but it’s expecting bigger things this month
- Despite the revenue growth, engage says the coronavirus’s impact to its April’s revenue figures, compared to March, is roughly 38 per cent
- But while, for the first three weeks of April, demand for engage’s products was lighter, the company says has seen stronger uptake in May
- In fact, the company is predicting a 20 per cent revenue increase this month over the April figures
- As of yesterday, engage’s daily May revenue peaked to 75 per cent of March’s daily averages
- engage is up 9.09 per cent and is selling shares for 1.2 cents each
Digital marketer engage:BDR’s (EN1) revenue has grown three per cent over April compared to this time last year.
The company’s revenue for the month hit $1.25 million, compared to $1.22 million in April last year.
Despite the year-on-year revenue growth, engage says the coronavirus’s impact to its April’s revenue figures, compared to March, is roughly 38 per cent.
But while, for the first three weeks of April, demand for engage’s products was lighter, the company says has seen stronger uptake in May.
In fact, the company is predicting a 20 per cent revenue increase this month over the April figures.
Over May, the digital marketing company says it has seen improvements across all granular metrics, which includes advertiser bid rates, bid prices, number of active & new campaigns, auction win rates, clearing prices and daily revenue growth.
“These are all key indicators of what to expect in the coming weeks,” the company said.
May performance
engage says its May earnings have already been significantly stronger than April, which the company believes is an indication of where the month should finish.
engage also believe it can reduce the coronavirus’s impact to its revenue this month, compared to the approximate 38 per cent hit in April.
“Management expects this figure to be narrower for May, considering many businesses in the U.S. are to re-open this month,” the company told the market.
As of yesterday, engage’s daily May revenue peaked to 75 per cent of March’s daily averages.
engage is up 9.09 per cent and is selling shares for 1.2 cents each at 11:17am AEST.