Gumtree to boost job ads sector with uWorkin partnership

The Market Ltd (ASX:MKT) – which owns classified ad business Gumtree – has announced that the latter has signed a technology partnership with software organisation uWorkin to boost its recruitment advertising capabilities within the Australian market.

Central to the deal is uWorkin’s back-end technology, which is set to help recruiters by enhancing the job listing and management process, while also helping job seekers at the other end, by making the application experience easier.

The partnership is a boon to Gumtree, given the importance of job advertising to its classifieds business.

MKT Group CEO and Gumtree Managing Director Tommy Logtenberg said the partnership with uWorkin will help build the Company’s customer base of recruiters and candidates across metropolitan and regional areas.

“We recognise that to grow market share we need to invest in systems that deliver the best
outcomes for our customer base,” he said.

“Following the strong demand for better technology solutions in the recruitment space, Gumtree has decided to partner with uWorkin to improve and streamline the recruitment processes for its main clients.

“By streamlining the advertising, reply and vetting processes, recruiters will be better able to
meet their employment needs, effectively manage candidates and importantly better match
candidates with jobs.

“We are confident that with the new technology and process improvements, Gumtree will see a major uplift in job listings, with the overall customer experience improving.”

The integration of uWorkin’s technology into Gumtree’s job advertising platform is set for completion by December 2024.

The Market Ltd has been trading at 15 cents.