Halo Food Co (ASX:HLF) subsidiary’s smoothie to hit Woolworths shelves

• Halo Food Co’s (HLF) subsidiary is set to have its products ranged nationally in Woolworths supermarkets
• The Healthy Mummy received the green light to range three of its core powdered smoothie products in supermarkets across Australia from the first quarter of 2023
• The sales value of the products is forecast to come to $2.5 million in the first year, with the products to be manufactured in Halo’s Melbourne facilities.
• Halo Food Co is down 2.27 per cent to trade at 4.3 cents at 11:53 am AEDT

Halo Food Co’s (HLF) subsidiary is set to have its products ranged nationally in Woolworths supermarkets.

The Healthy Mummy (THM) focuses on health, wellness and nutrition for mothers, with smoothies and powders that can be used as meal replacements. The company reported each product contains essential vitamins, minerals, and nutrients, along with “important antioxidants”.

Halo has been spearheading a retail ranging campaign of The Healthy Mummy’s products into major grocery and mass market retailers.

The Healthy Mummy previously participated in a sports and diet range review by Woolworths and has since received the green light to range three of its core powdered smoothie products from the first quarter of 2023.

The sales value of the products to Halo is forecast to come to $2.5 million in the first year and will be manufactured in Halo’s Melbourne facilities.

“The Healthy Mummy is a strong brand in the lucrative mothers’ health and wellness category and the immediate success and confirmation of national retail ranging in Woolworths validates the brand and the strength of the Healthy Mummy following,” Halo CEO Jourdan Thompson said.

“We look forward to working closely with Woolworths on the product activation in store and growing the retail product offering.”

Halo Food Co was down 2.27 per cent to trade at 4.3 cents at 11:53 am AEDT.