Man in suit shrugging
Adobe Stock
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

Harvey Norman (ASX:HVN) has confirmed it’s been hit by a second class action this week over allegedly dodgy warranty cover – and the stock is up +1.23 at 11.15am Sydney time.

Earlier this week, Mr. H Norman was slapped with a class action from Echo Law.

The one-sentence-version: HVN is being accused of selling warranties to customers they already had access to under Australian Consumer Law (ACL) for free.

Under ACL, sort of poetically, that’s illegal.

Echo Law led that first class action. But now there’s another one coming from Maurice Blackburn, confirmed in the surprisingly diverse ecosystem that is law industry trade publications.

Maurice Blackburn principal Jarrah Ekstein told Lawyers Weekly – in his own words – Harvey Norman has been misleading customers, straight up, no doubt about it.

So why the hell are shares going up? Well, the answer isn’t really too surprising.

The company is obviously the beneficiary of improved consumer sector sentiment, given the chunky US rate cuts we’ve just seen from the Fed of -50bps. So that’s perhaps unsurprising.

There’s also the “cost of doing business” aspect, if you’re cynical.

Harvey Norman is a multi-billion dollar market cap company and the still-not-hugely-clear compensatory amounts being sought after are, according to one industry publication, limited to the “hundreds of millions [of dollars].”

Try telling someone without hundreds of millions of dollars that it isn’t “that much” money. But you get what I mean – HVN has survived any kind of shock sell-off (think about the recent Four Corners effect on Steadfast’s share price.)

HVN last traded at $4.94/sh.

HVN by the numbers
More From The Market Online
The Market Online Video

ASX Market Close: Financials drag bourse lower as China’s growth beats estimates | January 17, 2025

The ASX200 closed down 0.2% at 8,310 points. China’s latest economic data beat estimates.
The Market Online Video

HotCopper Highlights: Your most watched stocks for Week 3, 2025

Good afternoon and welcome back to HotCopper highlights for the third week of the year – let’s get into it. 
Rio Tinto building

Rio shares drop 1% on talk of Glencore merger

Rio Tinto has been trading down on reports that the mining titan could be in merger…
Jonathon Davidson is thrilled to be back at work

HotCopper Highlights: Your most watched stocks for Week 2, 2025

Welcome back! It's 2025, and traders are looking for stockpicking opportunities. Here's what HotCopper users are…