Man in suit shrugging
Adobe Stock
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

Harvey Norman (ASX:HVN) has confirmed it’s been hit by a second class action this week over allegedly dodgy warranty cover – and the stock is up +1.23 at 11.15am Sydney time.

Earlier this week, Mr. H Norman was slapped with a class action from Echo Law.

The one-sentence-version: HVN is being accused of selling warranties to customers they already had access to under Australian Consumer Law (ACL) for free.

Under ACL, sort of poetically, that’s illegal.

Echo Law led that first class action. But now there’s another one coming from Maurice Blackburn, confirmed in the surprisingly diverse ecosystem that is law industry trade publications.

Maurice Blackburn principal Jarrah Ekstein told Lawyers Weekly – in his own words – Harvey Norman has been misleading customers, straight up, no doubt about it.

So why the hell are shares going up? Well, the answer isn’t really too surprising.

The company is obviously the beneficiary of improved consumer sector sentiment, given the chunky US rate cuts we’ve just seen from the Fed of -50bps. So that’s perhaps unsurprising.

There’s also the “cost of doing business” aspect, if you’re cynical.

Harvey Norman is a multi-billion dollar market cap company and the still-not-hugely-clear compensatory amounts being sought after are, according to one industry publication, limited to the “hundreds of millions [of dollars].”

Try telling someone without hundreds of millions of dollars that it isn’t “that much” money. But you get what I mean – HVN has survived any kind of shock sell-off (think about the recent Four Corners effect on Steadfast’s share price.)

HVN last traded at $4.94/sh.

hvn by the numbers
More From The Market Online
ASX Earnings concept

Week 8 CY26, Wrapped: Unusually quiet Trump amplifies ASX earnings, but Iran fears growing

It’s been an interesting two weeks, largely because we haven’t heard too much from Donald Trump lately.
The Market Online Video

Prospect Resources on ‘the copper capital of Africa’ and the tier-one mining potential in Zambia

Prospect Resources joins HotCopper to talk about why it's been looking into the underlying geology at…
The Market Online Video

Australian Gold and Copper: Maiden resource complete, growth story continues

HotCopper talks to AGC MD Glen Diemar as precious and critical metals explorer Australian Gold and…
The Market Online Video

HotCopper Highlights, Week 8: Zip unfastened; Coles in trouble, BHP’s India pivot & more

Good Afternoon and welcome to the latest edition of HotCopper Highlights where we go through the stocks and announcements you were watching this week on