PriceSensitive

Nuheara (ASX:NUH) receives FDA registration and hearing device listing

Technology
ASX:NUH      MCAP $21.75M
09 March 2021 15:30 (AEST)
Nuheara (ASX:NUH) - CEO & Managing Director, Justin Miller

Source: Business News

Nuheara (NUH) has obtained establishment registration and medical device listing for its hearing aid IQbuds2 PRO from the U.S. Food and Drug Administration (FDA).

After IQbuds2 MAX (MAX), PRO is the second product to come from Nuheara’s IQbuds hardware platform.

While MAX was created to meet the needs of people experiencing mild hearing challenges, PRO has been designed to support adults with higher levels of moderate hearing loss.

Nuheara envisages PRO will provide deeper levels of hearing technology sophistication, while delivering higher levels of hearing enhancement and amplification.

Additionally, PRO’s classification by the FDA as a class two medical device, means the product can be sold in the U.S. without the need to conduct clinical trials or submit a standalone application.

Nuheara Chief Executive Officer Justin Miller said Nuheara’s multi-product strategy has been planned to maximise global sales opportunities by offering products that support varying degrees of hearing loss.

“This is a significant development in Nuheara’s mission to make hearing more accessible and affordable for all,” Justin said.

“The IQbuds2 PRO as a hearing aid device represents further opportunities to expand Nuheara’s leadership position in both hardware and software of hearing health devices,” he added.

“The registration effectively enables Nuheara to meet the varied hearing needs of a growing base of underserved customers with a wider spectrum of hearing loss.”

PRO will extend the company’s direct-to-consumer strategy to the global hearing aid market, which is valued at $9 billion (around A$11.7 billion) per annum. The product is expected to launch in the U.S. later this year.

Nuheara shares are up 3.41 per cent, trading at 4.6 cents at 2:14 pm AEDT.

Related News