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Nutritional Growth Solutions (ASX:NGS) enters SE Asian market

Consumer Discretionary
ASX:NGS      MCAP $4.283M
20 October 2021 16:45 (AEDT)
Nutritional Growth Solutions (ASX:NGS) - CEO and Managing Director, Liron Fendell

Source: Nutritional Growth Solutions

Nutritional Growth Solutions (NGS) has entered the South East Asian market and is expanding its presence in China via a distribution agreement with Australia Sunshine.

Under the three-year distribution agreement, NGS Healthy Height Grow Daily Shake will be stocked in leading e-commerce stores throughout China and South East Asia.

This includes Fortune 500 company JD.com, multinational e-commerce platforms Lazada and Shopee, as well as TikTok’s emerging e-commerce channel.

The agreement will be undertaken in two phases with initial registration and marketing to begin immediately.

First purchase orders will begin in Q1 2022 once production of Healthy Heights becomes available.

NGS says its Healthy Height shake range has been clinically proven to increase growth development in children.

CEO and Managing Director Liron Fendell commented on the distribution agreement.

“We have a well-rounded network of reputable suppliers and distributors including Chemist Warehouse in China, Ultrahealth, and now Australia Sunshine that will promote our products through an extensive e-commerce channel ecosystem to a large network of parents looking for nutritional products that are clinically proven to support growth development in children,” Ms Fendell said.

“Our timely entry into Southeast Asia has us well placed to capitalise on the growing demand for online shopping the region is experiencing, with e-commerce gross merchandise value (GMV) growing 80 per cent year on year and is expected to double in the next five years.”

Shares in NGS closed flat at 18.5 cents each.

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