A Rebel storefront with clothes in the window.
Image: Rebel Group
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Super Retail Group (ASX:SUL) has charged +13% in intraday trade after wrapping up FY25 with a record $4.1 billion in sales, up 4.5%, proving even in a tough retail environment, shoppers are still spending – albeit carefully.

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Despite the top-line growth, however, Super Retail’s profits didn’t quite keep pace. Group profit before tax fell 4% to $329 million, statutory net profit after tax dropped 8% to $222M, and NPAT came in at $232M.

“Another year of record sales despite a challenging retail environment,” declared CEO Anthony Heraghty after the report. He also pointed to progress in omni-retail capabilities, the opening of a new distribution centre in Victoria, and improved team safety, noting injury rates had improved year on year.

The retail giant, which owns Supercheap Auto, Rebel, BCF, and Macpac, reported that segment EBIT stayed flat at $400M. Margins were squeezed, though, with gross margin slipping 50 basis points to 45.6%; mostly due to Rebel stock loss.

Still, there were bright spots. Revenue picked up speed in the second half across all four brands, with BCF leading the charge in that sector.

Online sales hit $524M, up 8%, and now make up 13% of the total business. Click & Collect was a big driver, accounting for nearly half of all digital sales.

The group also kept growing its national footprint, opening 31 new stores and closing eight. Its loyalty program surged too, gaining a million new members to hit 12.5 million, who now make up 79% of all sales.

Super Retail investors didn’t miss out either. The board declared a fully franked final dividend of 34 cents per share, plus a special dividend of 30 cents, bringing total shareholder returns for FY25 to 96 cents.

SUL has been up 13% at $18.72 in Thursday’s afternoon trade.

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