The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • PlaySide Studios (PLY) sees its shares rise after announcing it has joined forces with streaming giant Netflix
  • The company penned a game license and publishing agreement with Netflix, which will see it bring its Dumb Ways To Die intellectual property to the Netflix Games service via the development of its Dumb Ways To Survive product for mobile
  • Through the deal, PlaySide will receive a licence fee, of which a portion will be paid out over the development of the game, and will provide live support after the launch
  • Development of the game is expected to begin in January
  • PlaySide Studios is up 7.56 per cent and trading at 64 cents at 3:02 pm AEDT

PlaySide Studios (PLY) has seen its shares rise after announcing it has teamed up with streaming giant Netflix.  

The company has penned a game license and publishing agreement with Netflix, which will see it bring its Dumb Ways To Die intellectual property to the Netflix Games service. This will come via the development of Dumb Ways To Survive, a survival-based interactive entertainment product for mobile.

“We are thrilled that Netflix sees value in this IP and we are excited to join forces with them in bringing Dumb Ways to Survive to its subscriber base,” PlaySide General Manager, Dumb Ways, Ben Kelly said.

Through the deal, PlaySide will receive a licence fee, of which a portion will be paid out over the development of the game, and will provide live support after the product’s launch.

The agreement stipulates that any license fee payments due during the development of the game will be received at agreed milestones, which are consistent with industry benchmark requirements for progressing the game to launch.

The game development is expected to begin in January.

PlaySide Studios was up 7.56 per cent and trading at 64 cents at 3:02 pm AEDT.

PLY by the numbers
More From The Market Online

Week 17 Wrap: BHP-Anglo deal helps push down ASX; US data of concern but AI bulls happy

The big thematics and headlines that drove the ASX this week, plus, the headlines I think…

Quarterly wrap: Infini Resources, Barton Gold & Infinity Lithium

It's quarterly season, and there's a lot to take in. Here's the big takeaways for Infini,…

Rent.com.au hits $250M in RentPay payments as housing crisis rolls on

If you're looking for a clear winner in Australia's housing crisis, Rent.com.au is one of the…
The Market Online Video

Market Open: Looking more promising as trade gets underway…

Futures suggest the ASX200 will open about 0.42% in front, following a 2% rally on the…