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The Market Online - At The Bell

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  • Pureprofile (PPL) delivers record revenue of $43.7 million for FY23
  • Business revenue was up 23 per cent and EBITDA lifted 28 per cent on the previous corresponding period
  • The growth was pinned on new audience builder partnerships with ShopBack and Prograd, as well as appointing a new CEO
  • PPL reported a cash balance of $4.7 million, up from $4.1 million posted at the end of CY22
  • Shares in PPL last traded at 3.1 cents

Pureprofile (PPL) has delivered record revenue of $43.7 million for the 2023 financial year.

Business revenue was up 23 per cent and EBITDA lifted 28 per cent compared to the previous corresponding period (PCP).

The growth was pinned on launching new audience builder partnerships with ShopBack and Prograd.

PPL also appointed a new CEO in May this year to help the company enter its next stages of growth.

“Growth outside of Australia and New Zealand at 35 per cent for the year is proof that we are continuing to globalise our Australian success,” Pureprofile CEO Martin Filz said.

“Whilst achieving this, we have also made technology enhancements to our platform which will enable us to be more automated in the future, thus faster project response times and with improved efficiency.”

PPL reported a cash balance of $4.7 million, up from $4.1 million posted at the end of the 2022 calendar year.

The company plans to use the funds to grow the business from a small cap as well as expand internationally into UK and US markets as well as build its audience and improve its technology.

Shares in PPL last traded at 3.1 cents.

PPL by the numbers
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