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Rating your realtor — RateMyAgent booms in the U.S.

Market News, Real Estate
ASX:RMY      MCAP $29.23M
01 November 2019 02:33 (AEDT)

A website that aggregates reviews of realtors from home buyers and renters has seen a major burst of growth across America.

The website, RateMyAgent, is owned by Australian market listed RMA Global and opened up for American users nearly two years ago.

Around the same time, it welcomed New Zealand users and has been open for Australian reviewers much longer.

Since launching for Americans, the website has seen an uptake in traffic from web users that blows Australia and New Zealand out of the water.

The website hub for reviewing realtors has reached over 31,000 claimed American profiles from real estate workers in a matter of roughly 21 months. Across these 31,000 realtors, roughly 14,500 reviews have been posted on the site since.

Image sourced from RMA Global

These figures are close to rivalling a performance from Australian users, which has been active for over six years now.

New Zealand, however, performs significantly lower than the other two demographics with less than 5000 claimed realtor profiles.

Netting traffic from Domain

RMA announced last month it would form syndication with popular real estate website Domain. Last week the partnership went live.

The partnership displays RateMyAgent reviews directly on Domain listings.

So far, the partnership has yielded swift results.

“The early evidence is that the partnership with Domain supercharges the exposure of our subscribed agents, as well as provides an enhanced experience for homeowners looking for the right agent,” RateMyAgent Chief Executive Mark Armstrong said

Over 140,000 RateMyAgent reviews on Domain’s website have been viewed from over 58,000 unique users.

“RMA’s role is to help agents market themselves using our various tools,” RateMyAgent Chairman David Williams said

Since the partnership, more than 6300 realtors and 2500 agencies have been viewed through Domain.

“The Domain relationship is an important one that allows us to help agents show their reviews everywhere, amplify the results of their work and gain new clients,” David added.

RMA Global also posted its cash receipts for the 2019 calendar year this week. The company saw a downgrade from $2,169,000 in March, to $1,893,000 in October.

Shares in RMA Global are stagnant today, trading for 27 cents each.

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