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- e-Commerce company RooLife (RLG) launches its own food health and wellness brand named VORA
- VORA offers a range of Australian products and was developed based on demand from RLG’s sales and marketing systems
- It will be launching in Australia with vegetable protein products but plans to expand into the China and Southeast Asia markets
- RooLife is not yet able to reliably forecast expected product sales and the resulting impact on its financial performance
- Shares in RooLife have been trading at 1.4 cents since October 13
e-Commerce company RooLife (RLG) has launched its own food health and wellness brand named VORA.
VORA was developed based on demand stemming from RooLife’s sales and digital marketing systems in Australia and China.
It is a range of Australian products that leverage the country’s agricultural and food products.
VORA will be launching in Australia with a planned expansion into the China and Southeast Asia markets.
RooLife is not yet able to reliably forecast expected product sales and the resulting impact on its financial performance.
“The launch of the VORA brand and product range represents the culmination of the last 12 month’s investment in data mining, product demand assessment, product formulation and brand positioning,” Managing Director Bryan Carr said.
“The COVID-19 pandemic has influenced consumer behaviours with one of the most notable being an enhanced desire to lead a more sustainable life.
“VORA has been positioned to meet this objective, with the vision to be Good for You, Good for the Planet. Good Business.”
At this stage, VORA products include vegetable protein products but the company plans to expand into a broader food range.
Shares in RooLife have been trading at 1.4 cents since October 13.
