SportsHeros’ (ASX:SHO) Olahbola app exceeds 1M users and signs brand deal

• SportsHero (SHO) has announced its Olahbola app has exceeded over one million users
• The app is dedicated to international and Indonesian football fans who follow soccer leagues such as the English Premier League
• SportsHero announced it has signed its first commercial brand collaboration with global skincare brand Nivea and Indonesian e-commerce platform Tokopedia
• Nivea will be sponsoring a one-month promotion which enables Olahbola users to win vouchers to purchase Nivea Men products to the tune of $5000 on Tokopedia
• SportsHero is up 8 per cent on the back of this news, with shares trading for 2.7 cents

SportsHero (SHO) has announced its Olahbola app has exceeded over one million users.

Olahbola was launched in July to coincide with the restart of the English Premier League and Spain’s La Liga.

The app, which now has 1,016,226 users, is dedicated to international and Indonesian football fans who follow other soccer leagues.

SportsHero announced it has also signed its first commercial brand collaboration with global skincare brand Nivea and Indonesian e-commerce platform Tokopedia.

Nivea will be sponsoring a one-month promotion which enables Olahbola users to win vouchers to purchase Nivea Men products to the tune of $5000 on Tokopedia.

“Achieving over one million Olahbola users and commencing initial collaborations with Nivea and Tokopedia are significant milestones in SportsHero’s progress,” CEO Tom Lapping said.

“Surpassing one million unique users will catapult our value proposition to advertising brand partners and clearly demonstrate the marketability, appeal and potential of our fully localised Indonesian platform,” he said.

“The launching of our first commercial collaboration on Olahbola with high profile partners Nivea and Tokopedia is a tremendous endorsement of our platform and signals Olahbola’s future potential,” he added.

SportsHero is up 8 per cent with shares currently trading for 2.7 cents at 2:50 pm AEDT.