A Rebel storefront with clothes in the window.
Image: Rebel Group
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

Super Retail Group (ASX:SUL) has charged +13% in intraday trade after wrapping up FY25 with a record $4.1 billion in sales, up 4.5%, proving even in a tough retail environment, shoppers are still spending – albeit carefully.

Listen to the HotCopper podcast for in-depth discussions and insights on all the biggest headlines from throughout the week. On Spotify, Apple, and more.

Despite the top-line growth, however, Super Retail’s profits didn’t quite keep pace. Group profit before tax fell 4% to $329 million, statutory net profit after tax dropped 8% to $222M, and NPAT came in at $232M.

“Another year of record sales despite a challenging retail environment,” declared CEO Anthony Heraghty after the report. He also pointed to progress in omni-retail capabilities, the opening of a new distribution centre in Victoria, and improved team safety, noting injury rates had improved year on year.

The retail giant, which owns Supercheap Auto, Rebel, BCF, and Macpac, reported that segment EBIT stayed flat at $400M. Margins were squeezed, though, with gross margin slipping 50 basis points to 45.6%; mostly due to Rebel stock loss.

Still, there were bright spots. Revenue picked up speed in the second half across all four brands, with BCF leading the charge in that sector.

Online sales hit $524M, up 8%, and now make up 13% of the total business. Click & Collect was a big driver, accounting for nearly half of all digital sales.

The group also kept growing its national footprint, opening 31 new stores and closing eight. Its loyalty program surged too, gaining a million new members to hit 12.5 million, who now make up 79% of all sales.

Super Retail investors didn’t miss out either. The board declared a fully franked final dividend of 34 cents per share, plus a special dividend of 30 cents, bringing total shareholder returns for FY25 to 96 cents.

SUL has been up 13% at $18.72 in Thursday’s afternoon trade.

Join the discussion: See what HotCopper users are saying about Super Retail Group Ltd and be part of the conversations that move the markets.

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.

SUL by the numbers
More From The Market Online

‘Success’: Eastern Metals enjoys +200% unpause pop after closing out pivotal Raptor acquisition

Eastern Metals − now seeing out its final days under that name − has boomed +200%…
Logo of Rio Tinto on a building in Montreal

Back to the table: Glencore-Rio Tinto restart talks to create world’s largest mining company

Glencore and Rio Tinto have returned to the deal room early in CY26, holding "preliminary discussions"…
The words "Market Open ASX 200 Futures Tip RISE" appear stacked atop one another next to ASX company iconography.

ASX Market Open: Stokes brewing up new BlueScope bid, Glencore-Rio merger convo restarts | Jan 9

ASX today – Friday is looking like an M&A day, with Stokes' conglomerate preparing another BlueScope…
Market Close Graphic

Market Close: Boring day really as 8700pts mark remains the quo; gold retreat hits materials

Welcome to the end of the Thursday session, today’s Market Close will be article-only, but keep an eye on the homepage for the