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Sport has become a massive business in Australia and we’re excited to welcome former Port Adelaide AFL star – turned media personality – Warren Tredrea, who’ll be presenting The Big Deal show in collaboration with HotCopper and The Market Online from tomorrow.
His regular segments will include interviews and video content covering everything you need to know about the ‘business of sport’.
The first show will be an exclusive interview with former CEO of the AFL, Andrew Demetriou, exploring some of the numbers around the sport and its infrastructure around the country.
Demetriou talks withs Tredrea how he’s on a steering committee looking at a potential 20th AFL team from the NT – all the while Tasmania is still in line.
Tredrea made his AFL debut in the late 1990s, and led Port Adelaide to a flag in 2004. In this interview, we touch on his own business ventures and investing learnings, and we discuss the dollars that drove the history-making decision to move AFL from West Lakes to join cricket with a new facility at Adelaide Oval a decade ago.
“Forget that it’s sport, it is the business of sport,” Tredrea said.
“It is ruthless, we see free agency, we see all sorts of things – sponsorships, protected rights on sponsors who you can’t sign deals with outside the AFL’s control, so it is a massive sport, it is a massive business, it turns over huge money.
“Clubs are turning over anywhere between $40 and $80 million a year.
“I know Port Adelaide, which I am involved with as a Board Director, we’ve got 60,000 members, so that’s a lot of people who you’re representing, and with that, it turns into big business: Government grants for infrastructure – which we touch on with the Demetriou chat with Adelaide Oval – we saw what happened in Perth with Optus Stadium being upgraded and now we’re seeing what’s happening in Tasmania, so it is a massive business and probably more frontline and centre than any other business there is in Australia, in terms of sport.”
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