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- Global ecommerce sales hit $250,000 in December for The Calmer Co (ASX:CCO)
- Q4 2023 saw increasing and sustained growth for the company
- A re-stock of favoured products sold by The Calmer Co will go through onto the e-store by late February
- The company has blamed Australia’s customs ecosystem for a delay in re-stock
- CCO’s FijiKava health drinks are set to hit the shelves at Coles stores nationally this month
- CCO last traded at 0.6 cents
The Calmer Co (ASX:CCO), spearheading the introduction of its Fiji-sourced Kava-based health drinks and related product lines into Coles (ASX:COL) stores nationally this month, has announced a new operational metric.
In the last month of 2023, CCO saw $250,000 worth of global sales flow through its e-store – another incremental gain for a company apparently preparing for a busy 2024.
Q4 2023 growth
E-commerce sales have now been on the way up across the Q4 of 2023 with Oct-Dec all notching, for now, increasing gains.
That $0.25 million figure looked like $8,000 a day if you zoom in – but notably, $150,000 of that figure came from the Australian market outright.
Looking at that cohort of sales; Australian e-commerce growth hit 38 per cent month on month compared to November 2023.
Back in early December, the company logged 70 per cent e-store sales growth (and a 2024 Rugby partnership).
Customs hold-up at border
The company also saw its 150g and 500g instant Kava powder products sell out entirely – something the company indirectly blamed Australian customs for.
Regardless, high enough sales volumes to require a re-stock suggests The Calmer Co could be crafting the right sex appeal to tap into the lucrative end of the health food market.
One Hot Copper user even suggested CCO’s Kava proposition could become the next “coconut water success story.” That remains to be seen, though, isn’t entirely beyond the realm of reason.
“We were disappointed that shipments of two key SKUs which arrived in December, have taken much longer than the previous shipments to clear processing and inspection by AQIS and BorderForce,” CCO CEO Anthony Noble said.
“We expect to be back in stock in late January and early February for 150g and 500g respectively and to launch TakiMai® kavashot online in late February.”
CCO last traded at 0.6 cents.
