Join our daily newsletter At The Bell to receive exclusive market insights
- Wide Open Agriculture (WOA) is gearing up for its oat milk cold brew to be ranged nationally by WHSmith Australia
- The company’s regenerative food brand, Dirty Clean Food, has been given the green light to stock its dairy-free coffee nationally with WHSmith, which boasts over 50 stores in Australia and 1300 stores globally based at airports, hospitals and railway stations
- The 330-millilitre beverage will be sold nationally at 37 WHSmith store across five states, with initial orders already received and cans expected to hit shelves by the end of February
- Meanwhile, the company is preparing to launch its flavoured ready-to-drink high-protein oat milks with its Buntine Protein later in the year
- Wide Open Agriculture shares are up 7.32 per cent to trade at 22 cents at 11:00 am AEDT
Wide Open Agriculture (WOA) has been gearing up for its oat milk cold brew to be ranged nationally by WHSmith Australia.
The company’s regenerative food brand, Dirty Clean Food, has been given the green light to stock its dairy-free coffee nationally with WHSmith, a leading retailer with over 50 stores in Australia and 1300 stores globally based at airports, hospitals and railway stations.
WOA said this deal marks Dirty Clean Food’s entry into Australia’s $9 billion convenience market.
The 330-millilitre beverage will be sold nationally at 37 WHSmith store across five states, with initial orders already received and cans expected to hit shelves by the end of February.
The cold brew pairs Filament Coffee’s Colombian single origin with Dirty Clean Food’s regenerative and carbon neutral oat milk. It is brewed for 14 hours, then blended with Dirty Clean Food’s oat milk and sold in a can.
“It is exciting to launch Dirty Clean Food’s national expansion into the convenience retail market with a prestigious partner like WHSmith Australia,” Dirty Clean Food Regional Sales Manager Resh Menon said.
“WHSmith is a group that supports companies who are promoting innovation and positive environmental practices in Australia.”
The milk began gaining traction in Western Australia’s retail market as a healthy alternative to dairy-based coffee milks.
“After successfully gaining market share in Perth, initially through independents, and more recently being listed in Coles Local, it’s great to see the momentum continuing with Cold Brew’s first national listing through a partner such as WHSmith,” CEO of Wide Open Agriculture Jay Albany said.
Meanwhile, the company has been working towards launching its flavoured ready-to-drink high-protein oat milks with its Buntine Protein later in the year.
Wide Open Agriculture shares were up 7.32 per cent to trade at 22 cents at 11:00 am AEDT.
