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- Wide Open Agriculture (WOA) has penned a distribution agreement with MKMI General Trading which will see Dirty Clean Food Oat Milk available for purchase across the Middle East
- MKMI has committed to purchase a minimum of $150,000 in product for the first year and again in the second year, with the potential for additional purchases beyond this minimum
- Initial sales of Wide Open Agriculture’s product are expected to begin in the first quarter of 2022, with the first shipment to be delivered by February
- Meanwhile, discussions with additional potential international distributors have also been advancing
- Wide Open Agriculture have dipped 0.67 per cent, trading at 74.5 cents
Wide Open Agriculture (WOA) has penned a deal which will see its oat milk distributed across the Middle East.
The company’s distribution agreement with MKMI General Trading will allow Dirty Clean Food Oat Milk available for purchase in multiple territories across the region.
MKMI is a distribution partner with a focus on the retail and food service sectors in the Middle East. The deal will see MKMI become the exclusive distribution partner for sales, marketing and management of OatUP within the United Arab Emirates, Saudi Arabia and Kuwait markets.
MKMI has committed to purchase a minimum of $150,000 in product for the first year and again in the second year, with the potential for additional purchases beyond this minimum.
“We are delighted to join forces with MKMI,” Dirty Clean Food CEO Jay Albany said.
“Together, we are well-positioned to gain a foothold in the GCC (Gulf Cooperation Countries) and offer customers our range of oat milk products.”
“We are thrilled to enter this important market and offer consumers premium regenerative products to meet the growing demand for healthier food and beverage options across the region.”
WOA said the alternative dairy market in the Middle East is estimated to grow at a compound annual growth rate of 12.5 per cent and is anticipated to reach $2.8 billion by 2026.
Initial sales of Wide Open Agriculture’s product are set to begin in the first quarter of 2022, with the first shipment to be delivered by February.
Meanwhile, the company disclosed that discussions with additional potential international distributors have also been advancing.
Wide Open Agriculture dipped 0.67 per cent, trading at 74.5 cents at 2:04 pm AEDT.
