RooLife Group (ASX:RLG) shares spike on Alipay partnership

• Online marketing company RooLife Group (RLG) has seen its shares soar after teaming up with China’s Alipay as its new marketing partner
• Alipay is the world’s leading mobile and online payment platform which has 1.2 billion users around the world, with 900 million users in China
• RooLife’s role is to make it easy for businesses to market and sell their products to Chinese shoppers
• The company is expecting an increasing demand from Chinese consumers for high quality, safe and healthy products
• RooLife is up 185.71 per cent on the market today, selling shares for 4¢ each

e-Commerce marketing and Artificial Intelligence company RooLife Group (RLG) has teamed up with China’s Alipay.

RooLife will be Alipay’s new marketing partner, looking after its online store for merchants and retailers.

Alipay is the world’s leading mobile and online payment platform, with 1.2 billion users around the world and 900 million users in China.

RooLife’s role is to make it easy for businesses to market and sell their products to Chinese shoppers.

The agreement is for one year and will automatically be renewed until either party terminates.

RooLife’s Managing Director Bryan Carr says Chinese consumers prefer to use mobile payment systems.

“This provides the ability to market directly to and transact with this number of active users and presents an excellent opportunity for RooLife and Australian
brands seeking to connect and transact with Chinese shoppers online,” he said.

Bryan said China’s digital marketing ecosystem has developed in a very different way to western culture.

“In China, it is estimated that somewhere between 60-80 per cent of information searches start on eCommerce platforms and expanding our engagement and reach with Alipay is a key and valuable new partnership for RooLife,” Bryan explained.

Alipay’s Country Manager in Australia and New Zealand, George Lawson, said there’s a challenge to connect and engage with the Chinese audiences in a trusted way.

“Alipay’s merchant and customer relationships, coupled with RooLife’s experience and expertise in Chinese marketing, provides a compelling proposition for businesses seeking to access the greater China market,” George added.

RooLife is expecting an increasing demand from Chinese consumers for high quality, safe and healthy products.

RooLife is up 185.71 per cent on the market today, selling shares for 4¢ each at 11:11 am AEST.