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- Australian fintech Flexigroup has changed its trading name to humm (HUM) following overwhelming stakeholder support at the company’s AGM
- It means ASX code ‘HUM’ replaces ‘FXL’ from today
- The change comes as the fintech provider cuts its products down from 23 to four in a bid to simplify its services in a competitive Australian market
- The company’s new products include buy now, pay later (BNPL) service bundll and credit card product humm90
- humm shares closed 2.02 per cent higher at $1.27
Australian fintech group flexigroup debuted on the ASX 200 today under its new trading name humm group (HUM) after stakeholders voted in favour of a rebrand.
Specifically, over 99.6 per cent of investors backed the change at the company’s annual general meeting on November 19. It means ASX code ‘HUM’ replaces ‘FXL’ from today.
The company launched two new payment platforms following the consolidation of its services.
humm’s new products include buy now, pay later (BNPL) service bundll and credit card product humm90, which replaces the Skye Mastercard.
humm, previously flexigroup, said the change aligns its interest-free fintech offerings with its new brand name. The company was founded in 1988 and identifies itself as Australiasia’s original fintech company.
humm CEO Rebecca James said the rebrand marked a significant milestone for the company.
“From a standing start 18 months ago, humm has become synonymous with easy, digital, interest-free finance with over 2.2 million customers across Australia, New Zealand and Ireland,” she said.
“From a standing start 18 months ago, humm has become synonymous with easy, digital, interest-free finance with over 2.2 million customers across Australia, New Zealand and Ireland,” the CEO commented.
humm shares closed 2.02 per cent higher at $1.27.
