Join our daily newsletter At The Bell to receive exclusive market insights
Streamplay Studio (ASX:SP8), a leading provider of gaming and entertainment technology, has inked a cloud gaming Product Distribution Agreement with Jawdropping Marketing FZ-LLC (JDM) in collaboration with World Phone IT Services Pvt Ltd (WPIT) to break into the United Arab Emirates (UAE) with the launch of its Cloud Gaming service – “Playstream”.
The UAE market, known for its young tech-savvy population and high disposable income, presents a lucrative opportunity for Streamplay’s gaming and entertainment offerings.
The UAE holds immense potential for Streamplay, boasting a large customer base served by telecom giant Etisalat (the UAE’s largest telecom provider), with approximately 11.6 million subscribers.
“Playstream” will operate as a subscription service offered to Etisalat customers at 3.25 AED (~$1.34 AUD) per day which is built upon the company’s existing proprietary cloud gaming IP and technology, originally launched in partnership with MTN.
The subscription service, powered by Streamplay’s proprietary cloud gaming technology, has already seen success in Sub-Saharan Africa through a partnership with MTN South Africa.
JDM will spearhead marketing initiatives for Playstream, committing a budget of approximately USD$1.8 million over a course of 36 months to promote the service to Etisalat customers.
Streamplay is set to earn revenue on terms consistent with other partnerships and the agreement is initially set for a three-year term with automatic annual renewal.
SP8 has been trading at 0.7 cents.
