Adore Beauty appoints former David Jones exec as new CEO

Online beauty retail company Adore Beauty Group Ltd (ASX:ABY) has appointed Sacha Laing as new CEO, replacing Tamalin Morton who will be stepping down from the company in September.

Mr Laing was noted as having 25 years’ experience in physical, online and wholesale retail with executive roles across a variety of Australian businesses, including Country Road and David Jones, having also been CEO of Colette by Colette Hayman and General Pants Co.

At the latter company, he led a turnaround of its retail fortunes, leading to the sale of General Pants Co to omni-channel retail business Alquemie Group which owns and operates brands such as Lego Certified Stores, Surfstitch, and Ginger & Smart.

Following the acquisition, Mr Laing became Group CEO of Alquemie.

Adore Beauty chair Marina Go said his appointment would be a boost to the company’s growth potential.

“Sacha’s extensive retail and omni-channel experience aligns with our strategic initiatives and will be invaluable in driving Adore Beauty’s future growth,” she said.

“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy.

“Sacha’s appointment further strengthens our leadership team, and ensures we are well-positioned to grow revenue and market share.”

Adore Beauty has been trading at 93 cents.