The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

“Let’s make this easy.” Queenie Tan is on a mission to make investing easy and fun for Millenials, Gen Z and all Australians.

I caught up with Queenie Tan to learn more about so-called “finfluencers” or influencers who share financial advice on social media may supercede traditional advice mediums in terms of popularity.

What is a ‘finfluencer’?

Financial advice content shared on social media is contributing to the growth of the “creator economy”, which is valued at more than $130 billion globally.

Queenie explores some of her journey that led her to becoming a finfluencer, and explores some of the different approaches taken by men and women when it comes to investing.

Queenie says there are apps and tools to support new and experienced investors towards achieving success.

“I really do like to keep my investing simple,” she said.

“I have an automation set-up and it automatically invest in ETFs, and I don’t even have to think about it.”

Queenie’s message

“Try not to get caught up in all the noise,” she said.

“If we overcomplicate things, we end up not investing at all. If we’re not investing, we’re losing money.”

Put simply, Queenie is a big believer in keeping investing simple and fun!

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.

More From The Market Online
The Market Online Video

HotCopper Highlights, Week 50: 4DX above $2/sh, Nanoveu, Ovanti & more

Good Afternoon and welcome to HotCopper Highlights wrapping up Week 50 of the year, I’m Jon Davidson.

‘Potential is enormous’: GreenX likes what it’s found in Tannenberg, is activating acquisition option

GreenX Metals has activated an option to secure control of the Tannenberg Copper Project in Germany,…
The Market Online Video

ASX Market Open: Oz shares heading for W50 weekly gains with Friday rally | Dec 12

ASX today – The third-last week of CY25 may actually end on gains, with a late-on…

Listen: HotCopper Wire CY25 Wrapped – Looking back at Invictus, Kaili, DRO, and more

In the first half of the HotCopper Wire‘s CY25 end-of-year special, Isaac McIntyre and Jonathon Davidson look back over the year that was