The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

“Let’s make this easy.” Queenie Tan is on a mission to make investing easy and fun for Millenials, Gen Z and all Australians.

I caught up with Queenie Tan to learn more about so-called “finfluencers” or influencers who share financial advice on social media may supercede traditional advice mediums in terms of popularity.

What is a ‘finfluencer’?

Financial advice content shared on social media is contributing to the growth of the “creator economy”, which is valued at more than $130 billion globally.

Queenie explores some of her journey that led her to becoming a finfluencer, and explores some of the different approaches taken by men and women when it comes to investing.

Queenie says there are apps and tools to support new and experienced investors towards achieving success.

“I really do like to keep my investing simple,” she said.

“I have an automation set-up and it automatically invest in ETFs, and I don’t even have to think about it.”

Queenie’s message

“Try not to get caught up in all the noise,” she said.

“If we overcomplicate things, we end up not investing at all. If we’re not investing, we’re losing money.”

Put simply, Queenie is a big believer in keeping investing simple and fun!

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.

More From The Market Online
Market concept

(Last) Market Close (of 2025): October back again as DRO, EOS & 4DX pop; otherwise mid day

If you wanted to feel like you were re-living the festivity season for the XJO that was October, look no further than today’s

EV Resources on ‘accelerated pathway’ to Los Lirios restart after strong antimony recovery tests

EV Resources is inching closer to a Los Lirios restart after strong metallurgical results set up…
Magneto scan concept

MRI scans changed medicine – what disruptive tech is next? Enter Compumedics, up +50% YoY

Compumedics, a biotech company developing its Orion Lifespan MEG product, could just be the next big…

Coles, Woolies left furious over gov’t checks designed to limit ‘excessive pricing on groceries’

Coles and Woolworths have come out swinging against the government's plan to impose stricter rules to…