The Sydney Harbour Bridge in Selfwealth design.
Source: Selfwealth.com
The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

Bell Financial Group (ASX:BFG) is now poised to acquire Selfwealth (ASX:SWF) after staving off an eleventh-hour approach from AxiCorp Financial Services that turned the acquisition of the online retail broker into a quickdraw shootout.

Selfwealth has today confirmed its entered into a scheme implementation bid with Bell Financial Group, with Selfwealth valued at $57.7 million in the takeover.

Bell had offered $51 million but was forced to go higher after AxiCorp joined the bidding.

AxiCorp did eventually bow out, but the group’s CEO Rajesh Yohannan was particularly bullish about the buy and lobbed several offers at Selfwealth before conceding.

The deal will see Bell take control of 100 percent of the company at 25cps; a solid 108 percent premium on Selfwealth’s last close price on November 12.

“After careful consideration of the revised Bell proposal, in particular its value and conditionality, Selfwealth considers it is in shareholders’ best interests and accordingly Selfwealth has entered into a scheme implementation deal with Bell,” the online brokerage firm wrote in an ASX statement today.

The deal will, of course, need shareholder approval before being finalised. (The Selfwealth board has already unanimously recommended voting in favour.)

Pending regulatory and court approvals, there will be a scheme meeting next March.

The Selfwealth brand will remain relatively unimpacted by the pending $57.7M takeover, Bell Financial Group chairman Brian Wilson confirmed after the deal was struck, with major plans revolving around “smooth integration” between businesses.

“Our intention… is to further develop the client value proposition which we expect will result in ongoing growth,” Mr Wilson said, adding he hopes there’ll be “minimal client disruption.”

Interestingly, this is actually the second time Selfwealth has gone through a takeover saga – though the first successful one, of course – with online stockbroker Stake offering 17.5c per share for a deal last year. It was turned down.

The company, which was founded by former CBA banker Andrew Ward in 2012, also flirted with a merger with wholesale clearing platform Openmarkets in 2022.

Bell Financial Group last traded at $1.31 after today’s takeover news broke.

Join the discussion. See what HotCopper users are saying about BFG and be part of the conversations that move the markets.

The material provided in this article is for information only and should not be treated as investment advice. Viewers are encouraged to conduct their own research and consult with a certified financial advisor before making any investment decisions. For full disclaimer information, please click here.

SWF by the numbers
More From The Market Online
The Market Online Video

Market Close: ASX Ltd drops on ASIC $150M raise request; iron ore offsets gold bounceback

Good Afternoon and welcome to Market Close for Monday of Week 51, I’m Jon Davidson.
HotCopper Daily Market Trends Graphic

Monday’s HotCopper trends: Winsome, 4D Medical, and other daily topics | Dec 15

With more than seven million users on the HotCopper forums, every discussion and speculation can move Australian markets, which is why getting out in front
A dirt road running through the Antimony Canyon project in Utah.

American Tungsten and Antimony leaves ‘Trigg’ name behind to start next era (and set fresh focus)

American Tungsten and Antimony has entered a new era, leaving the name "Trigg Minerals" behind to…
The Market Online Video

How to manage money on the average Aussie income

This week on Money and Investing, Mitch Olarenshaw and I break down how to manage money on the average Australian income, using practical