The Market Online - At The Bell

Join our daily newsletter At The Bell to receive exclusive market insights

  • SportsHero’s (SHO) localised football app OlahBola has reached a milestone four million new unique users
  • The app was launched in Indonesia in July 2020 and has since reached 4,093,057 new unique users
  • This follows SportsHero’s recently announced three-year partnership with ICON Esports, where the companies will jointly operate and co-brand on SportHero’s OlahBola platform
  • SportsHero shares are up 5.41 per cent, trading at 3.9 cents

SportsHero’s (SHO) localised football app OlahBola has reached a milestone four million new unique users.

SportsHero’s OlahBola app is locally branded and designed for Indonesian football fans who follow leagues like Spains’s La Liga and the English Premier League.

The app was launched in Indonesia in July 2020 and has since reached 4,093,057 new unique users.

“We continue to be very pleased with the continued rapid user growth on our OlahBola platform,” said SportsHero CEO Tom Lapping.

“The response to our first Esports practice match was exciting and significantly exceeded our expectations. We now eagerly look forward to today’s launch of our first ever Esports Series. Being able to expand and enrich our OlahBola offering to our existing.”

This follows SportsHero’s recently announced three-year partnership with ICON Esports, where the companies will jointly operate and co-brand on SportHero’s OlahBola platform.

SportsHero’s OlahBola Esports series has also now kicked off with a practice match on April 8. The tournament will run until June 17, with all participants using a valid OlahBola account.

The tournament’s practice match targeted 64 teams and 320 players but quickly gained momentum to be played by some 128 teams and 838 players.

SportsHero shares are up 5.41 per cent, trading at 3.9 cents at 11:30 am AEST.

SHO by the numbers
More From The Market Online

Swoop sells voice call termination business for $9 million

Communications company Swoop has sold its voice call termination business to Pivotel for $9 million.

Spacetalk makes European Market Reentry with Elisa

Spacetalk is re-entering the European market in partnership with Elisa in Finland as part of an…

Sports Entertainment Group jumps 15% as firm bids to buy Perth Wildcats for $40M

Sports Entertainment Group announced on Thursday it has received a non-binding offer to buy WA basketball…

Playside Studios hits 27mth-high on upgraded FY24 guidance

Playside Studios (ASX:PLY) shares are at a 27 month high as the company upgrades its guidance…