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Beverage company The Calmer Co International Ltd (ASX:CCO) has achieved a significant milestone for its Fiji Kava product – which is based on the roots of the kava tree, often used to enable relaxation – with the 50g Instant Kava range to appear in Woolworths supermarkets across Australia from June 2025.
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This step, which will place Fiji Kava 50g Instant Kava on shelves in the vitamins section of Woolies, complements CCO’s distribution in more than 800 Coles supermarkets and Quickstop convenience stores nationally.
Backed by this – and the dominance of Coles and Woolies in Australia’s retail sector, where they account for around 67% of supermarket sales – CCO anticipates Fiji Kava and another product, Taki Mai, becoming mainstream beverage brands.
CEO Zane Yoshida said: “The national launch in Woolworths is a major milestone for The Calmer Co, and further validates the growing consumer demand for premium kava as a natural, functional alternative to alcohol.”
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“Being ranged in both major Australian supermarkets not only amplifies our reach but reinforces our ambition to lead this rapidly growing category.”
CCO has jumped higher since the news to trade at 0.5c, rising 25%.
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