Join our daily newsletter At The Bell to receive exclusive market insights
- Wellnex Life (WNX) receives confirmation from Coles supermarkets that its new Wakey Wakey and The Iron Company brands will be stocked nationwide from October
- The Iron Company is tipped as Australia’s first slow-release iron gummy with vitamin C, while the Wakey Wakey range provides an energy boost in gummy form
- Both brands are already being distributed in multiple Australian pharmacy channels, with additional stockists still pending
- Wellnex says it’s continuing to drive revenue growth through its brands, products, and distribution channels
- Wellnex Life last traded at 10.5 cents
Wellnex Life (WNX) has been given the tick of approval from Coles for its new Wakey Wakey and The Iron Company brands.
From October, the new products will be stocked in Coles supermarkets nationwide, following the completion of its first manufacturing run.
Both brands are already being distributed in multiple Australian pharmacy channels, including Chemist Warehouse, Terry White Chemmart, Australian Pharmaceuticals Industries and Symbion, with additional chains still pending.
The Iron Company is tipped as Australia’s first slow-release iron gummy with vitamin C, which helps to supplement consumer’s iron needs, while the Wakey Wakey range provides an energy boost in gummy form.
Wellnex CEO George Karafotias said the two brands build on Wellnex’s core strength of bringing new and innovative products to Australians.
“We’re delighted that two totally new and 100% Wellnex-owned brands have been ranged in both the national grocery and Pharmacy channels,” said the CEO.
“These national retailer commitments to range, give Wellnex great confidence that we are producing and bringing to market health and wellness products that are in demand and address clear consumer needs.”
Wellnex said it’s continuing drive revenue growth through growth of its brands, products, and distribution channels.
Wellnex Life last traded at 10.5 cents.
