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- RooLife Group (RLG) launches its Remedy Drinks brand into Alibaba’s Freshippo stores
- RLG secured a stocking and distribution deal for its kombucha brand, with first products now delivered to stores
- RooLife’s Remedy Drinks will be available in over 500 physical points of sale around China, to be purchased via an app or in a brick-and-mortar store
- The company says the distribution of its drinks in Alibaba supermarkets is expected to “significantly” contribute to increased revenue
- RooLife Group shares soar 113 per cent, trading at 1.7 cents at 1:34 pm AEDT
e-Commerce company RooLife Group’s (RLG) shares have skyrocketed after launching its Remedy Drinks brand into Alibaba’s Freshippo stores.
The company secured a stocking and distribution deal for its kombucha brand, with the first products now delivered to stores.
Alibaba Group’s Freshippo, known as “Hema” in Mandarin, is a high-tech supermarket and fulfilment centre chain where users can complete grocery shopping in person, via smartphones or online. There are over 300 Freshippo stores across 27 cities in China.
RooLife’s Remedy Drinks will be available in over 500 physical points of sale around China, to be purchased via an app or in a brick-and-mortar store.
RLG’s Managing Director Bryan Carr described the news as a “massive achievement” for the company.
“Helping our customer to achieve positioning and sales on one of the best channels in China is what we do, and nothing is more satisfying than seeing such a successful Australian brand as Remedy Drinks achieving prime positioning on shelves – both physically and online – with a sales channel of the calibre of Alibaba’s Freshippo stores,” he said.
“As we head into the summer months in China, we are well positioned to reach more health-conscious consumers for Remedy Drink’s kombucha with this exciting sales channel expansion.”
RooLife said the distribution of Remedy Drinks in Alibaba’s supermarkets is expected to “significantly” contribute to increased revenue.
RooLife Group shares soared 113 per cent, trading at 1.7 cents at 1:34 pm AEDT.
