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- Forbidden Foods (FFF) secures new ranging agreement for Blue Dinosaur with leading travel retailer, Lagardere
- Lagardere operates 5000 stores across 42 countries, including 150 retailers within 26 airports across Australia and New Zealand
- Through the new agreement, Lagardere will become a major stockist for Blue Dinosaur, agreeing to an initial range of eight SKUs including snack bars, protein bars, peanut butter bars and bites
- The news follows Monday’s announcement of confirmation FFF extended its Blue Dinosaur offerings with global travel retailer WHSmith
- Shares in FFF are up 5.56 per cent and trading at 1.9 cents at 11:50 am AEST
Forbidden Foods (FFF) has secured a new ranging agreement for Blue Dinosaur with leading travel retailer, Lagardere.
A global leader in the travel retail industry, Lagardere operates more than 5000 stores across 42 countries. In Austalia and New Zealand alone, it operates 150 retailers in across 26 airports.
Forbidden Foods CEO Marcus Brown said the agreement will put its product in front of the more than 11.5 million monthly passengers travelling through the top 20 airports across Australia.
The news follows Monday’s announcement, where the company confirmed it extended its Blue Dinosaur offerings with WHSmith, another global travel retailer.
“Securing this agreement with Lagardere, on the back of the range extension with WHSmith, ensures we have a significant range of Blue Dinosaur products on shelf in these high-volume airport retail outlets,” he said.
“The exposure of the Blue Dinosaur brand in these outlets coupled with targeted in-store marketing activities provides us a great opportunity to get our product into the hands of many new consumers.”
Mr Brown added the company plans to grow its product offerings in airports, particularly as the “Australian travel industry quickly recovers to pre-pandemic levels.”
Through this agreement, Lagardere will become a major stockist of Blue Dinosaur, and has agreed to an initial range of eight SKUs including snack bars, protein bars, peanut butter bars and bites.
The products will become availabe under Lagardere’s store banners of NewsLink, Relay, Watermark and others.
Shares in FFF were up 5.56 per cent and trading at 1.9 cents at 11:50 am AEST.
